Anyone can install WordPress and start a blog, but few ever are able to break through the noise and create something valuable. I started like 5-6 terrible blogs before WhiteRaverRafting and they all taught me unique lessons.
Here are a few reasons why your blog is going to fail before you even start.
1.) You don’t have any structure for your content
Having a content plan or structure for your blog is the most crucial part of a successful website. If you do not know what your content strategy will be, how the pages are going to link, what the categories will be or the keywords that you’re going after… you’re going to fail. Without setting up the proper structure, you’re going to fail.
People won’t be able to find you and if they do, they won’t be able to find what they need. Having the proper structure, long content on pages, short content and link architecture is crucial. Plan this out before you start anything like buying a domain name or writing a blog post.
2.) You’re not interested in what you’re doing.
The only way to create a blog that matters and breaks through all of the noise is by creating epic content. I love dance music and the business behind it and have been able to break some really viral stories that have sent over 10,000 new people to our site in a day. I stay close with everything that’s going on and if there’s a story to be created, I’ll create something that I know my audience will take value from.
If you’re not interested in what you’re doing, then you’ll post things just to post them. Really you should be scanning each post word for word, editing and making changes to deliver maximum value. Whenever I post something on Benhebert.com I read through it countless times and make sure that you, yes you are able to take something from it and incorporate it in your life, blog or business.
3.) Your content isn’t original.
Epic content is new. It’s fresh. It’s different. If you’re too busy recycling things like The Huffington Post does or Business Insider, you’re never going to be able to break through. There’s so much content out there and people’s attention spans are very limited. You may only have one shot to convert them into a long term reader.
Take a unique position, create some controversy or write something so compelling that it drives the reader to take action that second. Put a thought into their head that resonates for days, weeks, months or even for the rest of their life.
4.) You don’t stick to a schedule.
I post on this blog once a week. Sometimes I forget and want to punch myself in the face. I want to get on the level where enough people visit this website and look forward to new content each day. I know that if people expect there to be new posts and there aren’t, that I lose credibility and trust. Once that’s removed, it’s almost impossible to get back.
Set a schedule for posts and stick to it. One tip a lot of people use is to automatically set a draft to publish at a certain time in the future. So it’s going to publish whether you write something or not. It’s better that there’s some epic content inside, rather than a blank post :).
5.) You don’t involve your readership in the process.
John Harbaugh and even his batshit brother Jim have their players repeat, “The Team, The Team, The Team.” To be successful in the NFL, you have to be dedicated to one another. With a blog it’s about your readership. You have to respect them, meet their expectations and then exceed it. When blogs or websites go away from their core audience and try and evolve into something new, they often fail.
Be specific, be targeted and be precise. When you want to try something new, ask your readers first. Poll them when you want to add monetization elements, release new features or make design changes. You’ll be surprised at how much they want to be involved with the process. People want to feel special and you can do that by involving them in your process.
You don’t need an end goal when you start a blog. You’ll pick up traction in one area, lose it in another. You may want to start a blog with the plan to sell it, but end up keeping it to generate money or because you love your audience.
You don’t get there though without respecting your readership and delivering epic content. If you try to cheat your way to the top, eventually you’ll get disinterested and the readers you conned in will leave. Be honest, be epic and do the work!
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