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A One-Year Reflection On WhiteRaverRafting.com: Dreams, Luck and Doing Things For Yourself

I like this music. I want to share it with people.

That’s how WhiteRaverRafting.com started and it will always be our core. No matter what it becomes, the music we post daily will always be the music we love. It has been the key for our growth and connection to our readership – the readership that has turned into a community.

A year ago things like attending a major music festival as media or meeting famous artists would be filed under “Keep Dreaming” in Evernote. When you make dreams or ambitions become a reality, it is one of the most rewarding feelings you will ever experience. Standing at the top of Red Rocks Amphitheatre while Adventure Club played their ‘Youth’ Remix and being in the midst of the crowd while we all sang the chorus to ‘Save The World’ during Axwell’s set at Electric Zoo are just two small moments that will carry with me forever.

It’s just a blog. It’s just dance music. It’s okay for anyone to have an opinion. The pride I have in our accomplishments is untouchable. We often get so caught up in trying to reach some insurmountable goal that we forget to acknowledge what we have already done. Whether you performed well on a test, scored a goal in a game, or you make someone smile like no one else can, take time to reflect on these things. It’s not just something for you, whatever it might be, it’s a part of your life and there are few things more important than that.

Often people inquire or comment on how fast we were able to gain traction and notoriety in the now crowded landscape of EDM blogs. Without the hours obsessing over details, barking orders to my team and constantly fixing our mistakes we wouldn’t be in the position we are. The best advice that I can give is love your work, put faith in others, and always admit when you’re wrong. While we all like to assume the credit for our own successes, it cannot be understated how we were in the right place at the right time.

Mark Cuban said it best,

There are no shortcuts. You have to work hard, and try to put yourself in a position where if luck strikes, you can see the opportunity and take advantage of it. I would also say it’s hard not to fool yourself. Everyone tells you how they are going to be special, but few do the work to get there. Do the work.

As an entrepreneur we always look to exploit trends, but admittedly the explosion of electronic dance music (EDM) here in the United States – or, really, the world – fell right into our laps. I don’t know if there’s been a more exciting time in music for our generation. EDM is the first genre that has shed traditional media and grown almost entirely through the internet. Stars are discovered on Youtube, illegal downloads have replaced the radio and bloggers struggle to beat one another to break a new track or story. To be part of this, even on a small scale, has been incredible.

Everyone is entrepreneurial. But if you are still waiting to think of the greatest idea in the world worth billions of dollars, just stop. If the idea was that simple, someone much smarter than you would already be doing it. This should not discourage you from starting, but rather encourage you to start now. Working under the assumption or framework that your ideas and concepts will evolve over time and adapt to the market will already put you ahead of most. True innovation comes only after true understanding, where experience will be your best teacher.

Instead of dreaming, create a plan to launch your minimum viable product and make it happen. The resources available to you on the internet make anything possible no matter what your background is or how many commas are in your checking account. You’ll make some sales, forget to sleep and fall on your face more than a few times. Even though it will be easier to quit you’ll always get back up again.


Because for the first time, you are finally doing something for yourself.


A Few WhiteRaverRafting.com Numbers

5. The number of times we’ve been forced to switch servers.
8. Music festivals I have attended as media.
**9. **Total visitors to WhiteRaverRafting.com the day we launched.
**11. **The number of times I’ve started a blog or website that was a complete failure.
**22. **People who have blogged, photographed or promoted for WRR.
**187. **The number of countries where WRR visitors reside.
**672. **Average time, in seconds, that someone from Angola spends on our site.
**340,500. **The number of visitors to the site since September 17, 2011.
**Infinite. **The number of  moments, memories and incredible people I have met.


  • I have shared a lot of incredible moments with people I now consider some of my best friends. Thanks for letting me be a part of your life.
  • I don’t think I’ll do dance music forever, but the blog has opened a lot of opportunities for me. The unknown in my future excites me.
  • Money enables you to experience things. Some experiences are worth more than others. Find out what rich means to you.
  • After I left the startup I worked at previously, I thought I could adjust to the cozy corporate life. Not possible.
  • There is nothing stopping you from doing anything. Our generation was meant for disruption. If you’re considering working on something, please contact me.

Three books & blogs to check out.




I make money online through websites and business consulting. Everyday I'm challenging myself to learn and do more.

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