/ digital marketing

3 steps towards a killer keyword strategy

So you have all of this great digital content for your brand, but you’re still not seeing any sort of direct traffic coming in from because of it. While you need to create quality content that intrigues people, it’s important to have this content optimized for seo and in direct accordance with your keyword strategy.

Your keyword strategy should start with 3-5 words or phrases related to your business or blog.

Here are three steps to developing a killer keyword strategy that will help you rank for those keywords and bring in more organic traffic.

Step 1 – Start with the competition.

There is no need to re-invent the wheel since you’re already competing in the same market (for the same consumers). A little insight into their keyword strategy can go a long way. To see what the competition is up to, you can use the free term extractor tool by SEOmoz.

To use term extractor, just enter the link of your competitions website. Our main competitor is Plastic Jungle and you can check out their strategy below.

[![](http://benhebert.com/wp-content/uploads/2011/02/plastic_jungle.png "plastic_jungle")](http://benhebert.com/wp-content/uploads/2011/02/plastic_jungle.png)Click to Expand
## Step 2 – Pick your battles

So now you know what you’re competitor is doing, it’s time to strategize. You don’t want to blindly charge into battle directly at the top keywords, a good general plans to defeat the enemy where they are weakest. (That  last sentence was a butchered excerpt from the Art of War).

It’s much easier to win the smaller battles first (less competitive keywords), then going after the major ones. So to determine which keyword battles would be easier to win, open the Adwords Tool and type in one of your competitors keywords of phrases.

For this example we’ll use discount gift cards and you can see the results below.

[![](http://benhebert.com/wp-content/uploads/2011/02/google-adwords-tool.png "google-adwords-tool")](http://benhebert.com/wp-content/uploads/2011/02/google-adwords-tool.png)Click to Expand
Given the low level of competition for the phrase, “buy gift cards,” you would want to start there, before discount gift cards.

Step 3 – Optimize your content

Okay so you’re blogging, video blogging, posting on forums, leaving blog comments, and doing virtually everything else to get your links noticed but the problem is this content isn’t optimized.

Three major keys to optimizing your content for SEO are:
  • Unique content that will encourage people to share, contribute, or scream
  • Links anchored in text according to your keyword strategy
  • Linking relevant items to one another

Unique content could be something like this, and anchored link looks like, “Ben Hebert is an expert in digital marketing,” and linking relevant items is, “Check out this blog post on keyword strategy.”

For more information on optimizing your content, I recommend this article by SEOmoz.


I make money online through websites and business consulting. Everyday I'm challenging myself to learn and do more.

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