Getting Away From Vanity BS Social Metrics


Got you to click right?

One of the hard things about startups is choosing the right metrics or KPIs to focus on.

As a small company there are probably only 3-4 things that you can do really well, while the rest of it is kind of just getting done.

It’s easy to get caught up in the vanity metrics that:

1.) aren’t important

2.) don’t move the business forward

3.) “feel like the right thing”

Social media for us is one of those things that just “feels like the right thing to do”.

We have an incredible line of products, incredible customers and incredible stories to share. It should be easy for us.Continue Reading

Met Up With Angus


Last Wednesday, my friend Angus texts me and asks something like, “Are you in Austin? Come out to this event…”

Most evenings I’m working on something (or pretending to work but actually playing Rocket League), so I debated for a minute on whether to go or not.

Then he mentioned that it was an open bar at the W Hotel with live music and that ended the debate.

On the ride over I realized that we had never actually met before, which is funny because I consider him a friend.

It’s probably because we go way back to the “wild west” era of music blogging.  Angus used to run this awesome website GetLiftedTonight. It was one of my favorite blogs and I downloaded a ton of my favorite songs from their SoundOwl account.

Over a few drinks, the conversation drifted to how many people really came out of that “blog scene” and are doing big things in the music industry.Continue Reading

How to save $844 on a DIRECT international flight using the reverse skiplagged method


I flew a lot in 2015…

How much?

Enough to earn a ton of miles and upgrades, hit the American Airlines top tier Executive Platinum status, and “learn” a bit more about how airlines price fares.

Even though I’ll sometimes fly first or business class, I’m still very much a travel hacker at heart and it warms me when I find an incredible deal.

On my last mileage run, I got stuck for the night in Hong Kong. It wasn’t too bad, the always excellent staff at Cathay Pacific whisked me through customs and into a mid-tier business-ey hotel.

By that time it was too late to do anything fun, but the free flowing lounge champagne actually made me quite tired and I slept for four hours before trying to get to Ho Chi Minh City again.

The only thing I seem to remember from the night were the number of signs pointing me towards the ferries for Macau…Continue Reading

Luxury Makes You Weak

Two weeks ago I’m wandering the streets of Bangkok, back in the city for the Dynamite Circle Conference, a meet up entrepreneurial misfits from around the world. Misfits probably isn’t the proper term, but no one here follows the script that’s been set before them.

My plan is to stay in Asia until the end of the month to:

  1. Radically expand my network
  2. Steal ideas from smart people
  3. Learn about things I know nothing about

The opening party is Friday night, poolside at the Conrad Hotel. I am thoroughly enjoying myself and the open bar when I check my email (a constant habit for me). Enclosed is a response from an executive producer at CNN. Abelard Lindsay, the creator of the CILTEP Nootropic Stack, is getting featured in a segment involving smart drugs and Silicon Valley along with Dave Asprey and Tim Ferriss.

I switch from networking mode to defcon-5. I rush to my room, hop on hipchat and strongly implore Stackhouse to call Roy until he picks up. Roy thinks we’re doing a job interview, but really we’re talking to CNN. He says to give him ten minutes to make coffee… I throw something in my hotel room. It’s a big opportunity and we need to be prepared.Continue Reading

We’re Hiring A Success Champion @NaturalStacks


We’re hiring again at Natural Stacks!

Bringing Nick onboard full-time with our company has really pushed our trajectory forward and we’re ready to do it again.

The Success Champion will be doing a hybrid mix of customer service, public relations, hr and marketing.

Your main focus will be expanding upon and managing our customer success system.

Continue Reading

You Know Best


In 2011, Dwayne “The Rock” Johnson had reached a turning point. Unsatisfied with kid friendly releases like Tooth Fairy and Race To Witch Mountain, he knew that he desperately needed change in order to fulfill his aspirations of greatness.

“I was told that I had to conform to a standard in Hollywood that would beget me more work, better roles,” he explains. “Which meant I had to stop going to the gym, which meant I couldn’t be as big, which meant you had to distance yourself from wrestling. You essentially had to deconstruct yourself.”

When Johnson’s former agency CAA strongly cautioned him against going back into professional wrestling, he knew it was time to leave. The wrestling fan base built Johnson into a superstar. They were the one’s buying his merchandise and watching his movies. CAA was advising him to go against his base in favor of a Hollywood image that was going nowhere.

“I felt there were bigger and better opportunities,” he says. “I also felt there was franchise potential, hopefully multiple franchises in every genre — whether drama or comedy or action-comedy. I thought, ‘I want people around me who see this, too. And if we fail, that’s OK. We are going to fail swinging for the fences.’ “Continue Reading