I’ve been getting a lot of questions about what Natural Stacks is and how I’m involved. This should pretty much solve everything.
Natural Stacks is my new startup. I’m a co-founder along with Roy Krebs. Somehow we got the world’s greatest self-proclaimed biohacker onboard and managed to recruit my old boss Kwame Kuadey as an advisor.
We’re a virtual team, but I’m currently living in Roy’s spare bedroom. We hadn’t met in person until last Tuesday, but luckily its worked out so far.
What we do:
Natural Stacks creates the world’s best brain supplements with full transparency. Each Natural Stack contains premium sourced natural ingredients, is manufactured at a lab in the United States and comes with a 110% guarantee. If you’re going to put your name to something, you have to do it right. We’re creating a new standard in an industry that’s rife with ripoffs and cheap gypsy peddlers.
A lot of supplement companies hide behind “proprietary formulas”. They’ll throw a bunch of ingredients together, make up a fancy name and hope that you don’t think twice about it.
There’s so much wrong in this.
1.) You don’t know how much of each ingredient it contains
2.) This prevents you from determining what ingredients actually effected you
Here’s a good example.
Natural Stacks is different. Each one of our premium sourced ingredients has been selected for its unique biomechanical purpose. Our formulas contain no gluten, no artificial colors, no preservatives, and no GMO ingredients.
We wanted to create products that we felt comfortable taking, products that don’t compromise by using cheap sales tactics or marketing gimmicks.
So when you look at the label for CILTEP this is what you get.
No one does this except for Natural Stacks. Hopefully we can cause enough disruption to get other companies to jump onboard and properly label their products. Unfortunately they’re all making too much money with their magic proprietary formulas.
What is CILTEP?
CILTEP is a natural smart drug that induces long-term potentiation (LTP). LTP is a long lasting enhancement in signal transmission between neurons that results from stimulating both of them at the same time. It’s one of the major cellular mechanisms behind both learning and memory. Memories are formed or “encoded” in the brain by creating LTP.
More information in this whitepaper.
The CILTEP Stack has a very powerful cognitive effect and has been called “more powerful than modafinil” by renowned body hacker Tim Ferriss. It was created in 2011 by Abelard Lindsay (see history) and has been discussed and tested intensely since then. This year Abelard Lindsay joined the Natural Stacks team as the lead researcher and personally formulated our stack.
What does taking CILTEP feel like?
The experience is much different than the sensation normally associated with stimulants like Adderall or Caffeine. The best way to describe it is that CILTEP provides mental clarity. It puts you in a state to work and you remain that way for 8 – 10 hours. It’s like an instant way to wipe away the fog and be ready for whatever tasks lie ahead of you.
Here’s our very first reviewer had to say on his very first day trying it,
Again, it could’ve been an optimistic mental relation to a new product, aka my mind telling me that it’s working, but I really did feel something. Not sure if it’s supposed to affect the system as fast as it did, but I had clear focus all morning. It’s been a very productive day, full of reading, writing, and planning for new projects. – Alex West
It’s exciting that this is only the beginning for CILTEP. We’ve shipped 100+ orders to places like Norway, Sweden, Australia (all over!), South Korea, Macau, Canada, Brazil and of course all over America.
If you’d like… you can purchase CILTEP here (but don’t do this yet).
We also launched with another supplement called SMART CAFFEINE. SMART CAFFEINE is just caffeine + l-theanine (the natural calming agent found in green tea). Instead of getting your body hyper before a crash, the l-theanine smooths out the caffeine allowing for 4-6 hours of pure energy. It’s a fantastic, simple product that works.
The two ingredients have been recommended in countless places online including Reddit.com/r/nootropics where it’s the #1 rated beginner’s nootropic stack. With less caffeine than a 16oz cup of coffee at Starbucks, you’ll be surprised how incredibly effective it can be when mixed with the l-theanine.
My good friend Arish said this today in our Google Chat,
I’ve had caffeine pills before and they just give you straight jitters but, [SMART CAFFEINE] is different from the black coffee jolt you get. It’s like a clean non jittery alert-up feeling. I didn’t need coffee the whole rest of the day. I usually need a cup of coffee in the morning, then another around 2pm.
The two products also work extremely well stacked together. If you’d like to try CILTEP + SMART CAFFEINE you can purchase the combo pack and save $10. It’s absolutely no risk to you and I won’t get my feelings hurt if you return it for 110% of your money back. I’ll just be disappointed that you didn’t like our products. Like Tony Hseih at Zappos, we want to deliver happiness and if we’re not… it’s something that we have to fix.
Initial traction has landed us in the position to really make Natural Stacks x CILTEP explode over the new few months. From big time partnerships to meetings at Google (see Instagrams on the sidebar), we have the potential to do something really really huge.
So to say the least it’s a very, very exciting time. I always knew that at some point I would launch a company that I believed could do millions in revenue. Having been through the emotional roller coaster of startup life before at GiftCardRescue.com, I’m really happy that it’s happening now at this point in my life.
I’ll be updating this blog from time to time, while also publishing a bunch of material on our Optimal Performance Blog. Unfortunately my new commitments have prevented me from posting on WhiteRaverRafting.com, but I’ve built a fantastic team that’s still tearing it up!
There are a lot of random notes that I’ll cover in more detail later on, but a few that I would like to touch on now.
There’s no middle ground in partnerships. You both must be clear about roles, expectations and dedication to the project. Even though Roy and I never met in person until a week ago, our partnership and vision was already solid. Our skill sets are very complementary (although neither of us can design or code for shit) and have pushed this business forward.
The weather is always nice here. It doesn’t rain. You wake up and you’re motivated to work. We met a few powerful people and they’re introducing us to other powerful people. You don’t have to build your startup / business here, but it will definitely help. Networking is amplified times one million and people are hungry to make epic things happen. Very unlike everywhere else I’ve lived.
We’ve used a lot of alternative channels to market this business and have done a minimum spend (adwords / media buys) while still being profitable. The landscape is so different now compared to 3-4 years ago it’s insane! Even channels like Facebook and Twitter are falling off compared to some of the new tricks. The two things working best? Podcasts and forums.
You don’t need money. You need to get out and sell shit. Sell, sell, sell and take money when the time is right. It will put you in a much better position in the long run and will teach you to be a lot more resourceful. I wrote about this once before.
Success and luck:
I wouldn’t be in the position that I am now if I did all of the normal things that normal people do. I worked at a startup during college. I quit my comfy full time job. I haven’t really gone out to bars or anything. My social life sucks 95% of the time. But for that other 5%, I’m doing something really awesome. To me, sacrificing now and creating my own future is worth it a million times over. I get to wakeup everyday and do what I love, which is building awesome businesses online.
So if you’re unhappy with your job / life / relationship look at all of those things you to for instant fulfillment (ie going to the bar each weekend) and see what kind of changes you can make. It’s going to take a ton of work… but you can do it. Don’t think for a second that I’m special or something, you can do this too.
The team the team the team. No one is bigger than the team, no one is better than the team and if they don’t want to be part of the team… kick them out. This is how elite operations work. You get the best people together and you tell them to figure it out. And guess what, they will because they’re too headstrong to let anything stop them from doing it. When you find people like this, keep them around.
Shopify is a great e-commerce solution and you can be up and running with an online store in a day! It’s been super easy to use and looks incredible. Plus on the backend you’re able to pull a lot of customer data and make sound business decisions right out of the box. I haven’t used any other platforms that even begin to compare. That said, it’s terrible for content marketing. So we use shopify as the main site and then did a wordpress install on a subdomain.
Wow, over 1,600 words in this post. Must be the CILTEP