Monthly Archives: January 2011

Guest Post: Before you startup, find your niche

A hard truth that many startups struggle to find is that; “When you try to appeal to everyone, you appeal to no one.” CEO Derrick Johnson thinks so. Johnson’s message is as simple as the concept itself. Consumers are attracted to “who does it the best.” Tatango is a web-based company that specializes inContinue Reading

How Startups should Approach Customer Service

Most people get upset when they get stuck behind a school bus or if the person at Subway has to ask a million different questions (as if they’ve never been there before). This same lack of patience directly translates when people go online. When people have a question about or problem with your startup theyContinue Reading