How To Effectively Use Free Samples In Your Business

Every day I get a few messages from friends and acquaintances asking for samples of CILTEP.

Everyone wants to try before they buy. And in theory it makes sense.

But we’ll never do it.


Selling a sample version of your product is like introducing a competitor into your own marketplace.

A sample is a smaller quantity of the product. It performs exactly the same as the normal offering.


example — 9 CILTEP capsules found in this package

Continue Reading


GoPro’s Customer Service Is Worse Than Dealing With Comcast

gopro-customer-serviceI love everything about GoPro. As the story goes, CEO & Founder Nick Woodman hustled belts out of his VW van before bootstrapping his way into a billion dollar blue ocean. It’s f’ing incredible and it’s everything that I aspire to do within my lifetime.

Their media strategy empowers people and drives them to live out the brand. To be a hero. It was never a matter of if I was going to buy my own GoPro, just a matter of when.

In January embarked on a trip to the United Kingdom and Southeast Asia. It meant leaving my Nikon D3100 at home and picking up a brand new Hero3+ Black Edition from Amazon. It was probably unnecessary to get the nicest model as I’m a total amateur but who doesn’t like nice things.

Continue Reading


A&E’s ‘Duck Dynasty’ Stunt is a Textbook Example of Media Manipulation


Here’s what happened:

A wealthy religious Southern man told GQ an interview that he believes homosexuality is a sin.

My initial response is who the f*&# cares. It’s not right, but does one person’s opinion have any bearing or effect on my life? No. But after witnessing the reactions, I thought I’d inform you on how you’re being manipulated.

First -

The quotes came from an interview. Not a random run-in with TMZ or drunk Charlie Sheen tirade, a scheduled interview. If for one second you think that Phil Robertson of ‘Duck Dynasty’ isn’t coached by a public relations team prior, you’re an idiot.

They knew what he was going to say and they embraced it.

This situation is a textbook example of feeding the monster, a form of media manipulation performed by expert marketers that may or may not have a conscience. It’s about the millionth time the stunt been done right in front of you this year.

Why does A&E want to to feed the media monster?

It’s because their business directly benefits from attention. They crave attention. They need attention to survive. And they always want more. There’s never enough attention, never enough viewers, never enough intrigue.

Continue Reading


A Real Framework For Accomplishing Your Goals in 2014 and Beyond


A month from now, millions around the world will use the new year as motivation to lose the weight, get an education, make more money, find a lover — and whatever else.

Most of these resolutions are purely superficial desires. And make no doubt most people will fail.

“But Ben, I really do want to make more money in 2014 so that I can finally afford to do [whatever]”

I’m sure that you do. I do too.

But the reality is that you’re already destined to fail.

You’re setting goals for the wrong reasons

It all starts with the motivations behind setting goals or making resolutions. They usually exist only to fulfill a fantasy. The fantasy is driven by the melancholy of our everyday existence. And we expect a direct 1:1 payoff.

It’s easy to dream about a better life when you’re stuck in a cubicle, doing work that you hate, dreading the hour long commute back home stuck in traffic.Continue Reading


How to buy Bitcoins and where I think the market is going


This month has been crazy for Bitcoin. Here is the easiest way that you can purchase some BTC and begin trading. I also talk ramble about where I think Bitcoin is going and the opportunities that exist in the market.

You may want to start by reading my post on Bitcoin the new internet gold rush.

Continue Reading


The Wrong Way Of Thinking


It’s my dream to live the Anthony Bourdain lifestyle. Travel the world like a VIP, sampling exotic food and drink a bunch of booze along the way.

I’m sure you probably want a similar version of living. Who doesn’t?

For the sake of this example though, let’s pretend you really love music festivals. And want to travel the world, attending music festivals, sampling exotic food and drinking a bunch of booze along the way. A lot of people that I’ve met since starting WRR have this in mind.

So you’re looking for a job in the music industry, maybe you can work as a promoter, social media manager, or gasp blogger. Side note: I recommend staying away from the last option.Continue Reading