You Know Best

GI-Joe-the-rock

In 2011, Dwayne “The Rock” Johnson had reached a turning point. Unsatisfied with kid friendly releases like Tooth Fairy and Race To Witch Mountain, he knew that he desperately needed change in order to fulfill his aspirations of greatness.

“I was told that I had to conform to a standard in Hollywood that would beget me more work, better roles,” he explains. “Which meant I had to stop going to the gym, which meant I couldn’t be as big, which meant you had to distance yourself from wrestling. You essentially had to deconstruct yourself.”

When Johnson’s former agency CAA strongly cautioned him against going back into professional wrestling, he knew it was time to leave. The wrestling fan base built Johnson into a superstar. They were the one’s buying his merchandise and watching his movies. CAA was advising him to go against his base in favor of a Hollywood image that was going nowhere.

“I felt there were bigger and better opportunities,” he says. “I also felt there was franchise potential, hopefully multiple franchises in every genre — whether drama or comedy or action-comedy. I thought, ‘I want people around me who see this, too. And if we fail, that’s OK. We are going to fail swinging for the fences.’ “Continue Reading

 

The Problem With Thinking That You’re Special

Stitched Panorama

I’m delighted to announce that we’ve made our first full-time hire at Natural Stacks. Nick is a hacker, hustler, entrepreneur who’s currently based in Berlin, Germany. Somewhere he saw my presentation at Saigon Hub which eventually lead him to my blog and the job posting. It didn’t take long for us to make the hire as both Roy and I are very confident in Nick’s ability and drive. We hope he helps us build our empire and extend our influence in Europe. We’ll be flying him out to Seattle in the next month to grind for a bit before shipping him back to Germany. Originally it was planned to keep the employee in Austin, but plans change and as a startup we have to be flexible and use whatever is available for us to our advantage.Continue Reading

 

We’re hiring a startup soldier who wants to build multi-million dollar companies.

hiring-soldier

This is the opportunity of a lifetime.

This is the job that every entrepreneur wishes that they had when they first started. It’s a chance to learn marketing, product creation, e-commerce, sales, customer development, etc… real  business skills that will help you throughout your entire life.

I credit all of my success to my time and role that I played at GiftCardRescue.com. Roy and I are re-creating that experience for one person (for now).

You’ll be working with us directly on Natural Stacks and the additional ventures that we’re currently developing.

What is the job?

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How To Effectively Use Free Samples In Your Business

Every day I get a few messages from friends and acquaintances asking for samples of CILTEP.

Everyone wants to try before they buy. And in theory it makes sense.

But we’ll never do it.

Why?

Selling a sample version of your product is like introducing a competitor into your own marketplace.

A sample is a smaller quantity of the product. It performs exactly the same as the normal offering.

ciltep-sample-pack

example — 9 CILTEP capsules found in this package

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GoPro’s Customer Service Is Worse Than Dealing With Comcast

gopro-customer-serviceI love everything about GoPro. As the story goes, CEO & Founder Nick Woodman hustled belts out of his VW van before bootstrapping his way into a billion dollar blue ocean. It’s f’ing incredible and it’s everything that I aspire to do within my lifetime.

Their media strategy empowers people and drives them to live out the brand. To be a hero. It was never a matter of if I was going to buy my own GoPro, just a matter of when.

In January embarked on a trip to the United Kingdom and Southeast Asia. It meant leaving my Nikon D3100 at home and picking up a brand new Hero3+ Black Edition from Amazon. It was probably unnecessary to get the nicest model as I’m a total amateur but who doesn’t like nice things.

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A&E’s ‘Duck Dynasty’ Stunt is a Textbook Example of Media Manipulation

phil-robertson

Here’s what happened:

A wealthy religious Southern man told GQ an interview that he believes homosexuality is a sin.

My initial response is who the f*&# cares. It’s not right, but does one person’s opinion have any bearing or effect on my life? No. But after witnessing the reactions, I thought I’d inform you on how you’re being manipulated.

First -

The quotes came from an interview. Not a random run-in with TMZ or drunk Charlie Sheen tirade, a scheduled interview. If for one second you think that Phil Robertson of ‘Duck Dynasty’ isn’t coached by a public relations team prior, you’re an idiot.

They knew what he was going to say and they embraced it.

This situation is a textbook example of feeding the monster, a form of media manipulation performed by expert marketers that may or may not have a conscience. It’s about the millionth time the stunt been done right in front of you this year.

Why does A&E want to to feed the media monster?

It’s because their business directly benefits from attention. They crave attention. They need attention to survive. And they always want more. There’s never enough attention, never enough viewers, never enough intrigue.

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